It's this simple. Sending e-mail messages to buyers who have asked for it can be very effective. Sending SPAM e-mail message to people who have not asked for is ineffective and destroys your company's reputation. Please, don't send SPAM.

-Do's and Do nots of an E-Mail Message-

Do make sure you have permission to send that person the message.

Do make the message interesting.

Do have a message at the end of the message telling the buyer what to do if he/she does not want to get your messages anymore.

Do keep your e-mail message short. No one wants to read a long message. Give the highlights and direct the buyer to your web site for more details.

Do answer all e-mail messages in one business day or less.

Do use e-mail addresses that identify your company and the department. Examples are "export@goldentextile.com"

Don't ever, ever send SPAM.

Don't use all capital letters. It looks like you are shouting or yelling and is rude.

Don't use abbreviations. It's considered lazy. Buyers do not like to do business with lazy people. The question is, if this exporter is so lazy that he writes "B. Rgds" instead of "Best Regards" is he also too lazy to make a good product?

Don't use free e-mail addresses. They are not trusted. Examples are oldentextile@yahoo.com.

Don't make the sender guess where the e-mail is going. For example, with webmaster@goldentextile.com the message could be going anywhere in the company. Buyers like to know where the message is going. Always have specific addresses like "sales@goldentextile.com".

Don't use different colors and different font sizes on your message. It's considered childish and unprofessional. Use one size and all black.

Don't use a colored background. Again, it's considered unprofessional. In addition, they can be hard to read. Always use a white background with black text.

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